Branding for social media is often times slightly different than your basic branding. Many organizations benefit from an extended brand guide for social media. This may include extended brand colors, and visual assets like icons or illustrations. Having a framework for what types of content you post or repost is typically a good idea, especially if you are working collaboratively on a team. Your brand guide will make sure that every contributor stays within the framework that has been determined in your strategy.

At The Rise Factory we typically advise on having the following as a part of your brand guide for social media:

core and extended brand colors
a set of eye-catching fonts
iconography that resonates with the brand and audience
a core selection of photos, videos and perhaps illustrations
one, or a few complimentary photo preset packs
post templates for
- quote style posts
- informational posts
- carousel posts
- product posts
- etc.

Need help? Let’s start with the basics. Nailing down your brand voice and aesthetics are key components for effective communication on and offline. The Rise team can help you at any part of your journey.

Are you looking to start from scratch? You need a logo, brand colors, fonts… you name it - we’re here to help!
Or are you in need of a little refresh - easy fix!
Perhaps you’re looking to expand your brand - expanding existing brands to cater to social media is our expertise.