Social media is one of the greatest tools for nonprofit organizations. It is an easy way to gain exposure, spread awareness, provide information, and fundraise with supporters.
We want your organization’s mission to be successful and these tips will be just the list you need!
Commit to 1-3 Social Media Platforms
Just because we are in the age of social media, does not mean your organization needs to have 8 different accounts to run. Focus on the platforms relevant to your cause and devote time and resources to those few. Facebook is really awesome for nonprofits. Instagram, Twitter, Pinterest, YouTube and LinkedIn are also great to consider!
Create a Branded Hashtag
Having a unique hashtag will help your organization stand out. It is also a way for supporters and volunteers to be a part of the cause and use their voice for good!
Utilize Facebook Fundraising Tools
As mentioned above, Facebook is a great platform for nonprofits. They have tools specific for fundraising, donating, and a guide to follow to make it all that much easier!
Create for Mobile
Most people are viewing your content from their phone. Making sure your website is easy to use in mobile layout is just as important as desktop! In addition, vertical or square created content achieved 31% higher conversion vs. traditional horizontal (Think videos, infographics, etc.).
Use Real Stories to Convey Your Mission.
Empathy evokes emotion, and emotion drives conversions! Humanize your story by showing who is impacted by your mission. Posting pictures and videos is a great way to let supporters in on what your work is doing for others!
2:10 Fundraising to Visuals Ratio
It is a good rule of thumb to have 2 to 3 fundraising posts for every 10 pieces of content. Your supporters want to follow your cause but not be bombarded. Add in posts about inspiring stories, behind-the-scenes, how to volunteer, information about your cause, and organization events!
Be Consistent
Schedule out content all year long. Do not wait to post around Giving Tuesday or a major event. Utilize the rest of the year to also gain supporters, volunteers, and spread the objectives of your mission.
The Rise Factory helps businesses and nonprofits reach their full potential online through strategic content marketing, and captivating storytelling. Our services center around brand building and business growth, using organic and paid social media strategies.
Contact us today for a consultation!